Performance eyewear engineered to accomplish the impossible
Lockhart | Matte Campfire Tortoise | From $245
We are built on an idea. A make-it-better-than-before kind of an idea. We started ROKA to redefine the standard of performance design. To marry the power of premium materials and radical engineering with the function of purpose-specific use—so you can have access to products that will elevate performance for anyone, anywhere. UPGRADE YOUR EYEWEAR. UPGRADE EVERY DAY.
Our eyewear is the result of relentless design, testing, and refinement. From the top step of the Tour de France to the lava fields of Kona, Hawaii to a backyard workout before the workday, ROKA eyewear is built to empower, inspire, and ignite your own personal journey to unlock your potential.
Lola | Clear | Dark Arctic Mirror | $185
Because we believe your vision is something worth elevating.
Designed in Southern California. Built to order in Austin, Texas.
Zilker | Gloss Black | Gold Mirror | $180
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Product | Details
Barton | Custom | From $165
BARTON
Barton | Crystal Gray | Glacier Mirror | $180
Engineered on a backbone of utility, Barton promises to go anywhere, do anything. With refined lines and a distilled but incredibly sturdy build, this frame is reliably ready to meet any endeavor. Take it with you to conquer each and every challenge. $155–$205
1k
ULTRALIGHT COMFORT
SWEAT/CHEMICAL RESISTANT
NO-SLIP GEKO™ PADS
1000-DAY GUARANTEE
FINGERPRINT RESISTANT
MADE TO MOVE™
PREMIUM LENSES AND COATINGS
NO PRESSURE POINTS
“The perfect combination of function and style. Super comfortable and very stable on your face. Looks amazing around town or flying down the mountain. Would 100% recommend.” SETH P. | BEND, OREGON
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OSLO The sweet spot between capability and versatility, our Oslo frames leave nothing unchallenged. Light enough to feel like you’re wearing nothing and sturdy enough to allow you to wear without worry, take them on any adventure. $185-$210 “Insanely light and don’t slip down my face like other brands, especially on rocky descents. For how light they are, they also feel really solid and high quality.” JONATHAN R. | LAS VEGAS, NEVADA
All Shown: Oslo | Matte Black | Gold Mirror | $185
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AVAILABLE AS PRESCRIPTION SUNGLASSES
Small Vent for Improved Air Flow Available in Three Colors Custom Available Unisex | From $190 TORINO
Ultra Lightweight Titanium Frame Available in Five Colors Custom Available Unisex | From $290 PHANTOM
Flexible Spring-Loaded Hinge Available in Three Colors Custom Available Unisex | From $185 HAMILTON
Clip in and escape on roads less traveled. Cyclist Sarah Sturm explores the quiet scenic gravel riding and rolling green hills of Iceland.
Torino | Custom | From $185
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REDEFINE THE STANDARD It’s our mission in everything we do. Including how we make our eyewear. Maximum capability, versatility, possibility. Zero compromise.
We started in a small garage in Austin, Texas—making things by hand. We’ve always been drawn to and inspired by Austin’s independent spirit and outdoor lifestyle. We’re proud to call this city home. Over the past year we’ve continued to build on those roots, creating and shipping thousands of products from our state-of-the-art optical lab in our Austin headquarters. We are owning our process right here at home so we can remain unconstrained and deliver the highest quality eyewear, lenses, and gear available. Because we believe that being close to what we’re making and who we’re making it for allows us to better design, develop, and bring you the best tools possible for your pursuits.
Never-Slip Grip Our GEKO™ retention grip system means you’ll never have to push slippery frames up your nose again.
Ultralight, Ultra-Clear Lenses Our C3™ nylon lenses offer best- in-class, razor-sharp optics for the best in outdoor wear.
Lightweight Meets Durable Flexible, heat-resistant, chemical-resistant, featherweight TR-90 nylon.
Advanced Lens Treatments 100% UV protection. Anti-scratch. Anti-fog. Anti-reflective. Hydrophobic and oleophobic.
Premium Prescription Optics The most optically clear lenses on the market. We can also accommodate progressive prescriptions.
Find the Perfect Fit Interchangeable nose pads on all frames. Flexible titanium wire temples on select frames.
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Rory | Campfire Tortoise | Readers | $125
RORY 4 WAYS TO WEAR
Rory | Matte Black | Graphite | Prescription Sun | $275
Rory | Matte Black | Teal Mirror | Sunglasses | $185
AVAILABLE IN PRESCRIPTION & READERS
AVAILABLE IN SUN & PRESCRIPTION SUN
Readers From $125 Prescription From $245
Sunglasses From $185 Prescription Sun From $275
Glasses. Sunglasses. Readers. Prescription Sunglasses. Four ways to wear. Unlimited possibilities. Our frames are the most capable and versatile available. And we think you should wear them how you like. Pick a style that works for you and optimize for conditions and your own needs.
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Rory | Clear | Prescription | From $245
AVAILABLE IN READERS, PROGRESSIVES, BLUE LIGHT BLOCKING & MORE
CADE
Bendable Titanium Temples Multiple Nose Pad Options
Available in Six Colors Unisex | From $245
LOCKHART
Flexible Spring-Loaded Hinge Multiple Nose Pad Options
Available in Five Colors Unisex | From $245
LOLA
Bendable Titanium Temples Multiple Nose Pad Options
Available in Five Colors Women | From $245
Seriously. They never slip. So you can focus on another rep, another lap, another anything—all without your eyewear holding you back.
Lockhart | Clear | $245
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DON’T JUST TRY THEM ON. TRY THEM OUT. FEEL THE DIFFERENCE.
Four pairs. Seven days. Risk free.
Pick four frames and we’ll ship them to you with a prepaid return label. Try them for a week to find your favorite, then ship them back and place your order at ROKA.com .
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Cambridge | Matte Black/Silver | $270
THE WEIGHT IS OVER THE ULTRALIGHT HEAVYWEIGHT COLLECTION We’ve engineered our Ultralight Heavyweight collection to clock in at a minuscule 22 grams . So you can keep the bold look without the weight penalty. And with our GEKO™ grips, TR-90 nylon construction, and hidden spring hinges they’ll keep up with your every move. You won’t even notice they’re there.
Prescription From $245
Sunglasses From $185
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Hamilton | Vintage | Dark Bronze Mirror | $185
Built as a tool to suit your needs, we have created a whole new class of eyewear. Every pair of frames that we make can be your workhorse as well as your everyday go-to. Our no-compromise design philosophy makes sure that your eyewear is reliably ready for anything—so you can focus on any and every aspect of your life without distractions or glasses slipping off your face.
Matador AIR LTD | Terra
Lockhart | Gloss Black | Dark Carbon Polarized | $210
Cambridge | Tortoise/Gold | Teal Mirror | $220
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Booker | Clear | $270
Booker | Clear | $270
AVAILABLE IN CUSTOM
Bendable Titanium Temples Multiple Nose Pad Size Options Unisex | From $230
Bendable Titanium Temples Multiple Nose Pad Size Options Unisex | From $230
Bendable Titanium Temples Multiple Nose Pad Size Options Unisex | From $210
Matador | SD Worx Team Eyewear
Team SD Worx pushes the pace with our Advanced Performance for Extreme Conditions (APEX) line. Built for the harshest conditions in the toughest races—each of our APEX frames elevates performance when you need it most.
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Matador Air | GLD Metal LTD
Beacon. A signal that you’re ready for whatever’s next. And you can be one of the first to wear it. Use the QR code and the password VISION to get ahead of the crowd. $225 UNLOCK OUR NEWEST LTD
ARCHIVE
ARCHIVE
ARCHIVE
EDITION FRAME RELEASED
EDITION FRAME RELEASED
EDITION FRAME RELEASED
T&T HUNTER SEPT 2021
GREEN & GOLD PHANTOM TITANIUM AUG 2021
GLD METAL MATADOR AIR AUG 2021
FROM
Our LTD program features limited releases inspired by the challenges that move us most. From high-octane, hand-painted APEX frames to striking everyday combos, this coveted collection doesn’t last for long. And once they’re gone, they’re gone for good.
THE VAULT
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“The biggest benefit for me, personally, is that the Barton frame with photochromic lenses is now my do-everything eyewear. I transition seamlessly from driving to road riding and mountain biking—in sunny or overcast conditions—to wrenching on bikes and going out to dinner. I even wear them on my indoor trainer. I no longer need separate pairs of high-performance shades for cycling”
“The ROKA Lockhart checks off all of the boxes for prescription glasses for an active lifestyle. They look good, they fit well, they stay put on my face, and I can see clearly in any situation.”
“I’ve been lucky enough to own everything from the cheapest of the cheap shades, to the classic American Optical Pilots, to the spendiest Persols. And lots in-between. Two pairs of wayfarer inspired Roka Halseys are now all I wear. I can’t go back. They’re too comfortable. Like Lululemon’s ABC pants, but for your face.”
1000-DAY GUARANTEE It’s not a warranty. It’s a promise. That the engineering and materials are built to last. That you can wear without worry. Because we stand behind everything we make, 1000%. Go ahead, use them like you mean it.
“When it comes to glasses I only wear ROKAs and only with prescription lenses, both clear and tinted.”
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GP Series | Custom | From $240
PRSRT STD U.S. POSTAGE PAID ROKA SPORTS, INC.
2214 W Braker Ln Suite A Austin, TX 78758
Affirm Financing Payment Plans
1k Day Guarantee Warranty Protection
Home Tryout® Try Them Risk-Free
Free Shipping Over $150
Free Returns Fast & Simple
30 Day Moneyback Guarantee
20% OFF CODE: SUMMER20
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